Getting people of any age to talk about sex is hard. For ages 18-29, it’s extremely important. beforeplay.org’s main goal is to do just that. The holiday e-cards were one of the approaches we used to get the conversation going.
E-cards started as a Facebook app where people could either choose cards to send from a gallery, or they could build their own by choosing an illustration, typing a dirty joke of their choosing, and sending to their friends. The e-cards got tons of shares, and we found that the funniest ones were shared over and over, prompting us to create a limited amount of new ones for each holiday.
Illustrating these was a blast. How often do you get paid to draw innuendos?