Door to Door needed a better way to tell people what they do (it’s kind of confusing how food just shows up at your house, after all.) Inspired by parallax illustration sites, we thought it would be great to do a scrolling site to show the entire process from packing to your doorstep. Using vibrant watercolor illustrations, a meticulously hand-animated box closure, and a pretty purple door, we brought the story to life.
The welcome app lives on Door to Door’s Facebook page as well as its own site here. To date, the app keeps people engaged the longest and has the highest conversion rate of any tactic we’ve used for Door to Door Organics.