Jackson’s Honest Chips

Jackson’s Honest Chips wanted to maintain the integrity of its brand while growing exponentially, and knew the current packaging wasn’t going to do the job. We transformed the existing illustration of a boy in a field to a more modern, graphic approach that still embodied the feeling of peace and serenity they were hoping to achieve. Both Tortilla and Potato chips are available now at Whole Foods.


This packaging was featured on The Dieline.