Pressery is a new, super-organic, cold-pressed juice that tastes delicious and is even better for you. Their goal was simple – differentiate themselves from the other cold-pressed juices on the market by creating distinctive packaging. The packaging of the competition at the time could only be described as sterile – or, worse yet – clinical. Every bottle was clear with each ingredient listed in light, tracked-out sans-serif, with no other decoration.
We knew there was a huge opportunity here to create a brand with a more emotional feel tied to the lifestyle of cold-pressed juice consumers. Pressery is about health, vitality, and enjoying life, and we felt this was best expressed with whimsical illustration. The city, ocean, and forest landscapes for each type of juice seamlessly interact with the actual color of the juice inside, creating a pattern that is exciting and fun. Look closely and there are little surprises scattered throughout.